Good use of technology improves restaurant performance

Having overcome the social consequences of the industrial revolution and post-modernity, we now live in an era marked by the technological revolution. Today, information and communication technologies (ICT) are increasingly present in people's daily lives and mobile telephony is a clear example of «always on connectivity». We are witnessing a true digital revolution in which social, time and space barriers are breaking down. A large part of our professional, economic and private activity is carried out through technology and it is of fundamental importance both for human communication and for the development of our life in society. Digital transformation is already a reality and, for this reason, the technology sector is in a period of strong expansion., The company is trying to create sufficient supply for the vigorous increase in world demand it is experiencing.

At first glance, technology and gastronomy seem to have little in common and share nothing. However, the methods and development possibilities of the former allow the latter to create new spaces and concepts that shape how food is consumed today. The conjugation of the two concepts is important because, in addition to being a field in continuous development, it allows important changes in cultural, social and economic values to take place as it is one of the important pillars of our society. Therefore, the good use of new technologies is a key point to improve the operation of your restaurant.

ICT in the hospitality industry encompasses all types of technology used to create, capture, manipulate, communicate, exchange, present and use information in its various forms. In the field of catering, a large number of technological applications have been identified that are aimed at improving internal efficiency, understanding needs, attracting and managing new customers, improving the user experience and the image of the establishment to differentiate it from its competitors. Here are some examples.

5 Technological tips to improve the operation of your restaurant

  • Internet/Wifi
    A good Internet connection is a must. Not only that, but the reliability, consistency and security of the network offered in the restaurant must also be considered.
  • Technology
    The technological evolution of menus is already a necessity. They say that there is no second chance for a first impression, so printing menus on paper, apart from having a considerable environmental impact, does not convey modernity to your establishment. Using a digital tablet and/or inserting a QR code to traditional menus is a logical and innovative bet on the part of the restaurateur that will benefit him in every way, whether to attract an audience of younger customers, to update dishes, to inform about allergens and any other modification without having to spend more paper than exclusively necessary.
  • Refrigeration/freezing control
    Temperature control of refrigeration and freezing equipment is one of the most important aspects of food safety. Having an organized and managed self-control through technological tools is a leap forward in quality and reliability in your restaurant to comply with current legislation.
  • Do we eat through our eyes...?
    Adding photographs to the menu and/or menu through technological tools is a powerful tool to enhance the sales of the product. It has been proven that a picture is worth a thousand words and the restaurant industry knows that. It is undoubtedly a tool that will help many diners to decide which products they want to eat long before even ordering them.
  • Language
    Translating restaurant dishes into different languages helps travelers enjoy the same dining experience as at home. Removing the language barrier in your restaurant means diners can enjoy the experience without worrying about which country in the world they are in.
  • And many others, such as online booking systems, review and recommendation systems, search engines and price comparators, etc. All of them at a very low cost compared to the potential benefits of using them.

Conclusion

There is ample evidence of the benefits that ICTs bring to the foodservice industry and, for this reason, many companies in the sector are investing significant resources in implementing technology in their business. However, since Refoodlution warns of the need to evaluate the suitability of each investment, prioritizing those that are most appropriate for each establishment. Moreover, not all ICT applications involve a significant financial outlay, so that even small businesses in the hospitality sector can significantly improve their results through the use of technology.

Therefore, Refoodlution has a double objective: to offer a basic service suitable for all types of restaurants and to offer a premium service with more ICT-related utilities for those who consider it useful and necessary. Do you want to know what our services consist of? Contact us by email [email protected] and discover how technology can improve the operation of your restaurant.